Written by Guest Blogger: Silk Pockets
If anyone had watched even one episode of Mad men, you will
know that in the 1950’s advertising was generated by a man dominated world, and
focused at women as they were the ones buying the products. Now, I know that
Mad Man is full of inappropriate macho’ism, but I don’t really think that the
male dominated portrayal of women, or the perfect housewife, was necessarily a
bad thing.
On the contrary, I think it liberated women to have fun with
fashion, and dress up, without feeling overdressed. It could be viewed as
somewhat liberating if you like.
Who of us has had that gorgeous evening dress, or that
sparkling costume jewellery that we want to wear out, but feel we will be
overdressed and therefore the center of attention – in all the wrong ways. Who
wants to go out feeling silly? But in the 1950’s, the common housewife was
portrayed as always having perfectly quaffed hair, kitten heels, petticoats and
full matching jewellery and earring set just to clean the house. Or put in Victory Rolls just to go to the typing pool.
Yes this was
completely unachievable (unless you had a housekeeper) and unrealistic to
modern day. But how liberating to know that you COULD go out in full
petticoat-ed loveliness, just to get a soda. How fabulous to have the freedom to
wear that beautiful pillbox and long gloves to go out to dinner. You would be
appreciated and not scoffed at. That is the kind of world I want to live in!
For more go to:
www.Silkpocketsblog.wordpress.com
